Friday, November 20, 2009

Review: 2010 Titleist CB Irons

You have to think that the 2010 Titleist CB irons are going to be popular. During a week I recently spent testing the 1025 carbon steel forged irons that make up a ¼ of the company’s new iron line; I was inundated with people asking to have a closer look. It may have been the sleek chrome finish or the old-world styling but whatever the case, they drew attention from a wide spectrum of golfers.

Before hitting the irons, like those many admirers, I had a strong appreciation for the look of these sticks. With a compact head shape, slight cavity enhanced with a solid weight pad, and slender soles they draw easy comparison to the classic Titleist blade irons of the past.


On closer look, at address (the money shot for many golfers) they reflected back exactly what I wanted to see for this category of club. Not excessively long from heel to toe (shorter than the 2010 AP2) they might provide a test for poorer ball strikers but they seem to exude power for those who prefer this appearance. They got two other check marks for me in the reduced amount of offset they possess (it ranges from .15” in the 2 iron down to .075” in the PW) and the top line in the long irons which have a soft and thin appearance.


With the looks already on their side the real test came when I got to tee it up. My test session consisted of one range outing in dry, warm conditions followed by 41 holes played over four courses in varied stages of wet, windy, and somewhat cool weather.

The first impact had me sold on their feel. They are not as “buttery soft” as some irons but they strike a nice balance between solid and smooth with a pleasant sound at impact. There is no jarring feel on impact towards the heel and toe with the latter providing the most negative vibration – if you can even call it that.
They were softer in feel than the 2010 AP2 iron that I tested them against with a more muted sound than that game improvement iron provided.

Striking balls out of fairway, rough, and even divots was not really an issue in dry conditions but I had some concerns about how the narrow sole might perform in wet conditions. I am more of a sweeper but with minimal roll on the leading edge I imagined there might be some digging going on when pressed into service on moist turf. That turned out not to be the case during my on-course time where I faced golf courses absolutely saturated by inches of rainfall.


With the irons possessing grooves that conform to the 2010 Rules I did experience a couple shots from wet lies that flew further than expected. I adjusted quickly having grown up with V grooves. There was plenty of spin to stop the ball out of most conditions, although I will say that the greens were soft enough to accept most shots. I will need further testing on dry, firm greens to judge their true stopping power.

The stock clubs were fitted with Dynamic Golf S300 shafts, one of several options (see link to custom options below). The trajectory was comfortable for all clubs, not excessively high, even in the short irons. Long irons seem to have enough low mass to help me hit them as high as needed with ease. Playing knockdown shots in winds up to 30mph also resulted in very favourable results.
Working the ball in either direction was also accomplished easily.

I will say that these irons are best suited to better than average to expert ball strikers. The new AP2 is definitely more forgiving and helps the player to achieve a high trajectory even out of the worst situations.

There is not much negative to say about these irons other than they have tough competition in the Titleist family with the new AP2. The better player will certainly appreciate them and they deliver perfectly in a number of areas.
Average ball strikers would struggle with them and likely rate them a 7-8 at best but for the player looking for a refined iron that still provides some room for a miss-strike or two they are close to a 10.

Golfers will find that these irons are softer in shape that the Titleist 695CB with a shorter blade and less progression in blade height from the heel to the toe. The toe is more rounded and the reduced offset in the new CB’s is very noticeable over the 695CB’s.


Titleist got it right with these. It is possibly the best forged cavity back they have ever offered.

All images Copyright 2009 - Flagstick Golf Magazine/Flagstick Golf Photography

http://www.titleist.com/images/products/pdfs/Custom_20090901.pdf

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Thursday, November 19, 2009

adidas "Wear In The World? Adventure" Kicks Off

When I ran into accomplished amateur golfer Lindsay Knowlton (left) a couple years ago, just after she had been hired at TaylorMade-adidas Canada (she is now a Product Manager), she absolutely gushed about the gig and the opportunities it provided. Little did she know EXACTLY what kind of adventure the company had in store for her. The Ohio State alum will certainly find out over the next month or so.

Today kicks off the Wear In The World Campaign for the company. This globe-spanning adventure will have Knowlton and fellow employee Josh Sullivan (of the US) touring all sorts of climates to test adidas apparel featuring ClimaCool, powered by CoolMax Extreme, ClimaLite and ClimaProof. The pair were chosen after an extensive search process the company did internally.

Over the next five weeks the pair will play golf in Death Valley, United States, Bolivia, Argentina, South Africa, and Australia.

During their visits to each region they will play with a number of golfers including those who are part of the TaylorMade-adidas professional staff. This includes Andres Romero and 2009 RBC Canadian Open winner Nathan Green.

The pair will be videotaped during the trip and will provide updates via a Blog, Tweets, and Facebook Updates.

"Our intent with this program is to prove that adidas Golf apparel powered by COOLMAX Extreme performance fabric stands up against the world's most extreme golf conditions and allows golfers to perform at their best regardless of what Mother Nature throws at them," said John Kawaja, Executive Vice-President of adidas Golf. "The Tour players who wear our product have long-said they believe adidas Golf apparel provides a competitive advantage. Our mission here is to demonstrate that advantage in a really compelling way."

Compelling is right. Media swarmed the company headquarters November 19th for the kick-off ceremony. The pair's online updates will likely get equally enormous attention from consumers.

Stops for Knowlton and Sullivan will include: Furnace Creek, California / LaPaz Golf Club, Bolivia/Ushauia, Argentina/Walker Bay Golf Resort, South Africa and Alice Springs, Australia.

http://twitter.com/adidasGolfUS
http://www.facebook.com/adidasGolfUS

http://wearintheworld.adidasgolf.com/

Callaway Debuts Solaire Equipment For Women

Press Release


CALLAWAY GOLF PRESENTS SOLAIRE SETS AND GOLF BALLS FOR WOMEN


Go Straight from the Shop to the Course with 14-piece and 9-piece Set Configurations Featuring Energy Efficient Design


CARLSBAD, CA, November 19, 2009 – Callaway Golf Company (NYSE: ELY) today announced the retail availability of their new Solaire™ sets of women’s golf equipment, as well as the new Solaire golf ball for women. In designing this collection of equipment for emerging golfers, Callaway’s Research & Development team conducted extensive research into the swing characteristics of a wide range of women golfers. As a result, Solaire offers a technologically advanced selection of clubs and balls that are ideally suited to increase distance, accuracy and forgiveness.


Available in 14-piece and 9-piece set configurations, Solaire provides women with everything they need to play in style and take their game to the next level. The preconfigured Solaire sets feature an Energy Efficient Design that optimizes every element of the golf club to maximize performance. New lightweight clubheads featuring draw configurations and higher lofts, as well as lighter grips and shafts, allow women to efficiently swing the club with power and generate increased distance throughout the set.

“We’ve spent countless hours researching the way women swing and play golf in an effort to design equipment that promotes shots that fly farther, higher and straighter,” said Alan Hocknell, Senior Vice President of Research & Development, Callaway Golf. “Women were heavily involved in the design process of these sets, both from a performance standpoint and on the aesthetic side. Solaire represents the latest example of our commitment to the women’s game, and we’re confident this equipment will help many reach new heights on the course.”

Callaway engineers designed the Solaire women’s sets to maximize the efficiency of the swing, the energy transfer during impact and the flight of the ball. Data was collected on the golf course and at the Ely Callaway Performance Center, where engineers and biometric experts studied the way women swing and play golf. In addition to focusing on performance, Callaway engineers were equally dedicated to attaining a desirable feel, premium looks and a contemporary design.

The new 14-piece Solaire Set is engineered specifically for emerging golfers to achieve ideal distance separation between clubs, so they have confidence playing from anywhere on the course. The set consists of an all-titanium driver, three stainless steel fairway woods, three hybrids, two irons, three wedges, a mallet putter and a versatile cart bag.


The new 9-piece Solaire Set is designed to allow beginning golfers to go straight from the shop to the course with everything they need to get the ball up in the air and down the fairway. The set consists of an all-titanium driver, a stainless steel fairway wood, two hybrids, an iron, two wedges, a mallet putter and a versatile cart bag.


The Solaire golf ball is designed to perform ideally at slower swing speeds, delivering shots that fly farther down the fairway. It features a soft, resilient core that has been specifically formulated to provide increased carry and distance. The low compression core also produces soft feel off the clubface. The Solaire golf ball also features patented HEX Aerodynamics, which promotes lift at slower swing speeds and reduces drag to maximize distance.