The Spring issue of Flagstick Golf Magazine just came out and I have had some great reaction to my Final Putt column. As a result I was posting it to the Blog to provide access to a wider scope of readers. To see a PDF of the issue visit here.
It is one of the most famous images in all of golf. Hy Peskin’s timeless capture of Ben Hogan playing a long iron to the 72nd hole of the 1950 United States Open Championship set the tone for many people’s impression of this golf legend. Rendered in black and white, “non-colors” would continue to mark Hogan through his entire life. Most often you would find him playing a tournament outfitted in a crisp white shirt, gray trousers and a jauntily adorned flat cap. It was the “Hogan look” so often replicated by players he counted among his fans.
Of course the everlasting impression was that between his clothing choices and his reputation as a loner Ben Hogan was a dull, impersonal man with a limited scope of preferences. When you consider the sleek blade iron designs that his golf equipment company began to produce in the 1950’s, it is easy to make the assumption that his idea of golf clubs leaned to the more traditional side as well. At least that was what I always thought, even after reading multiple accounts of the man.
Hogan loyalists would argue that the Ben Hogan Company (now part of Callaway Golf) took a major downhill spiral after it began to produce “non-blade” iron designs – obviously being ruined by the corporate hierarchy more focused on the pursuit of the almighty dollar than maintaining the “Hogan” traditions. In their minds at least. I mean, Hogan would never have accepted that, would he?
Before a recent enlightenment, I would have joined them in the assumption that the Ben Hogan Company was all about “tradition” (which normally translates to forged blades) rather than the more progressive designs that the company started offering up in the 1980’s. I now know they had his every blessing.
How do I know for sure? That is thanks to Tom Stites, Director of Product Creation for Nike Golf. On a recent trip to visit the Nike Golf Research and Design facility in Ft. Worth, Texas it was hard to escape conversations about Hogan. Stites got his golf club design start with the Ben Hogan Golf Company and revered the special moments spent with the golf legend.
It was in Stites’ personal office that he related Hogan’s appreciation for geometry in golf club design and how he pushed his engineering team to make clubs that would help people enjoy the game more. That included what Stites says was Hogan’s favorite set of irons that bore his name, the wide soled Radial irons introduced in 1983. Stites even took on the task of building Mr. Hogan several long putters over the years - the kind of clubs that many people believe are “against the spirit” of the game.
Within the office that held an unfathomable amount of Hogan memorabilia, courtesy of Stites I was able to put my hands on a five iron from one of Ben Hogan’s last personal set of clubs. I would have expected a lean, clean blade crafted for one of the best ball strikers that the game has even seen. Instead, the forged cavity back design of a Hogan Edge iron stared back at me - adorned with thick cord grips with reminder ribs to help position your hands. It was all I could do not to giggle as my preconceived notions of Hogan were dashed. Even a man of his ability enjoyed a little assistance with his game.
Although Stites pushes his Nike team to maintain a level of craftsmanship equal to what he learned under the tutelage of Hogan, he confirmed that even the very “non-colorful” Mr. Hogan still rallied for the pursuit of “forgiving” golf equipment.
So as the next day of my trip dawned and I teed up the innovative Nike Sumo2 on the opening hole of Shady Oaks Country Club, I could not help but think back to the man who ate lunch almost everyday at a table with a direct eye line to where I stood. And as the almost implausible crack of my “square” driver reverberated off the glass of the clubhouse, I took comfort in knowing that I was not committing “blasphemy in the chapel”, so to speak.
As hard as it was to believe, I knew in some way Mr. Hogan would probably have approved.
Thursday, April 26, 2007
Go Long or Go Home...Just Go...Please
I get it, I really do. I realize that TaylorMade/Maxfli signed up John Daly as an endorsee for pure marketing value. Afterall, the two-time major champion currently has limited status on the PGA Tour yet is still one of the most recognizable faces in the sport. But I question the direction of their latest Maxfli golf ball advertisements utilizing Daly and his "man of the people" image. If you haven't see the full-length version yet you can do so here (Go Long or Go Home in the RV section) or here.
The Golf Channel has aired the commercial while CBS has refused to do so citing a standards issue. The debate over the validity of the commercial has then set off a firestorm of conversation on many online golf forums and even in the press.
True, golf is primarily a recreational pastime for the average enthusiast and I know TaylorMade needs to recoup the cost of their investment but I am sure there are better ways to get this message across then to take a multi-divorced, admitted alcoholic and put him in an ad/video that glamorizes drinking, dangerous activity on the golf course and all sorts of other questionable situations.
I am not a prude by any means but a few things struck a chord with me regarding this campaign. First off, when Ely Callaway signed up John years ago to endorse his companies' equipment he did so to help Daly (one of the most well liked, soft-hearted, and charitable pro golfers you will find) deal with financial/personal issues including his alcoholism. TaylorMade appears to be ENCOURAGING an alcoholic to throw caution to the wind and fire back pitchers of beer at a time.
Secondly, any golf course owner will probably spit out their sandwich when they see Daly performing a semi-burn out on a golf cart, no doubt fueled by the bags of beers he appears to bring along to the course. What a great influential message for all the 16 year-olds out there who hope to one day win the British Open or PGA Championship just like Big John did. Who needs practice to make it as a pro, just grab a Maxfli ball, a bag of beer and do some donuts across the fairways!
And please John Daly, I beg you, stop trying to pretend you can sing!! Thankfully my mute button works...
Knowing a few key players at the TM/Maxfli Ball Division I am surprised by their willingness to commit to this campaign.
Yes, they are getting a lot of attention but what price will they pay for it?
The Golf Channel has aired the commercial while CBS has refused to do so citing a standards issue. The debate over the validity of the commercial has then set off a firestorm of conversation on many online golf forums and even in the press.
True, golf is primarily a recreational pastime for the average enthusiast and I know TaylorMade needs to recoup the cost of their investment but I am sure there are better ways to get this message across then to take a multi-divorced, admitted alcoholic and put him in an ad/video that glamorizes drinking, dangerous activity on the golf course and all sorts of other questionable situations.
I am not a prude by any means but a few things struck a chord with me regarding this campaign. First off, when Ely Callaway signed up John years ago to endorse his companies' equipment he did so to help Daly (one of the most well liked, soft-hearted, and charitable pro golfers you will find) deal with financial/personal issues including his alcoholism. TaylorMade appears to be ENCOURAGING an alcoholic to throw caution to the wind and fire back pitchers of beer at a time.
Secondly, any golf course owner will probably spit out their sandwich when they see Daly performing a semi-burn out on a golf cart, no doubt fueled by the bags of beers he appears to bring along to the course. What a great influential message for all the 16 year-olds out there who hope to one day win the British Open or PGA Championship just like Big John did. Who needs practice to make it as a pro, just grab a Maxfli ball, a bag of beer and do some donuts across the fairways!
And please John Daly, I beg you, stop trying to pretend you can sing!! Thankfully my mute button works...
Knowing a few key players at the TM/Maxfli Ball Division I am surprised by their willingness to commit to this campaign.
Yes, they are getting a lot of attention but what price will they pay for it?
Monday, April 16, 2007
2007 Telus Skins Game
With the weather delay in Hilton Head for the Verizon Classic, Stephen Ames could not make it to Toronto today for the 2007 Telus Skins Game press conference (a life-size cardboard cutout took his place). Instead he had to endure more inclement weather as he played aongside the eventual winner, Boo Weekley.The Skins game, to be played at The Raven at Lora Bay in the Collingwood area (Blue Mountain), is expected to have a "continental" fair this year.
Word is that the players who will join Ames include Colin Montgomerie (Scotland - Europe), Retief Goosen (South Africa - Africa), Geoff Ogilvy (Australia - Australasia), and John Daly (USA - North America).
The teleconference runs in a few minutes. I will post an update afterwards.
- Update -
The "Telus World Skins" and player list is confirmed - angles for event includes players playing for various international currencies and international food being served. Announced seconds ago by Brad Pelletier from IMG.
Fast Facts
Date: June 17-19, 2007
Location: The Raven at Lora Bay near Collingwood, Ontario (1st time in Ontario since 2003)
15th Year of Skins Game
Juvenile Diabetes Research Foundation is the official charity for this year.
Ames today on his Telus Skins Game competitors:
John Daly
"Full of heart. Always willing to do as much as he can for charity."
Retief Goosen
"Should have won Masters last week...a quiet gentleman but very open."
Geoff Ogilvy
"Known Geoff for most of my career out here, great guy."
Colin Mongomerie
"What can we say about Colin, very established in europe..very unfortunate that he has not won a major. A true gentleman and always a pleasure to play with."
---------------
Ames says his Skins Games earnings will go to the Stephen Ames Foundation as it did last year. Foundation recipients include the Trinidad Junior golf program and the new "finishing" program for elite Grade 11 and 12 golfers who train with Ames' coach, Sean Foley in Florida each winter.
Thursday, April 12, 2007
Golf Pride Gets "Rad"
For years Golf Pride was the undisputed leader if the golf grip market. While they still command the greatest consumer market share and overall use numbers by touring pros in the standard grip segment, in the last decade they have fallen behind in the putter grip department.The move to softer style grips, like those offered by Winn for example, has been the industry trend and while Golf Pride tried to react with models like the Sofftie series, they kept losing ground.
They do have some hope however, in the form of the V-Rad family of grips that will hit the market this month.
The South Carolina-based company says the V-RAD, "is the most exciting putter grip on the market today," but that designation will be determined by the consumer in the end.
The grips will be offered in three distinctive designs called Optik™, Shock™ and Silk™. According to the company, to increase feel and durability they were constructed using a proprietary advanced composite rubber (ACR). This material creates a smooth, subtle surface texture with enough tackiness to enourage a light, controlled grip.
Each grip boasts a semi-pistol shape with a flat front and smooth, rounded corners. One piece construction allows for easier installation.
Thursday, April 05, 2007
Masters Day 1 Media Room Tidbits
I can't be at Augusta this week like too many people I know but I am getting lots of entertainment from the media room transcripts. Unlike many other tournaments it seems that the press center is grabbing every soundbite they can.
Take a look at these comments after a trying round one that saw the 4th highest average score in the last 40 years at 76.18...some are even about golf..
Fuzzy Zoeller...on the greens:
"Washington Road is softer than No. 1 green. That's the hardest green I think I have ever seen."
Dean Wilson was asked : "What was it like out there?":
"Survivor. It's really tough out there. Obviously greens are very hard, fast. With them mowing the fairways backwards, it's long.... It's a little nerve wracking watching the tournament your whole life and then playing in it. Would like to get a birdie."
Brett Wetterich - 1st Round Co-Leader:
Q. Can you talk about on 18, your third shot, just kind of what you were trying to do there?
BRETT WETTERICH: "I was trying to get that ball onto the green. I had no chance to flop it. I guess maybe you could have threw it up off that hill and got it coming back. I just wanted to make sure that I hit it hard enough that it didn't grab onto the grass and get into the grain and give myself 6 or 7 feet for par."
Q. I was watching with your dad and he said that was stupid.
BRETT WETTERICH: "That's why he's there and I'm here." (Laughter).
Q. Given the dry conditions and you're such a powerful player, did you gear back on your tee shots or anything like that?
BRETT WETTERICH: "Did I do what?"
Scott Verplank - regarding the conditons:
"I'm very happy to be done... This is a long, hard golf course for me, but it's a lot of work. Every shot is on the edge."
David Toms:
Q. Can you talk about the mood of the day? A lot of us thought it was one of the quietest competitive rounds in the Masters.
DAVID TOMS: "It was for me. I was in the last group and I was the last player off. They were cleaning up trash and watering fairways and greens and mowing stuff."
Vaughn Taylor - on being in the media room:
Q. Are you nervous being in here? Are you more nervous in here than you were out there on the course?
Vaughn Taylor: "Yeah, I think I'm about the same. (Laughter) A little nervous here, a little nervous out there."
Craig Stadler, 1982 Champion:
Q. Regarding the game and his double on 16.
CRAIG STADLER: "I got tired of losing it to the right, so I made sure on 16 I didn't and I hit it straight. I had two bad swings on 16 and 17, otherwise it was a pretty decent round.
The golf course gets harder and longer, but I don't get any younger."
Q. Does it seem like 25 years since you last won here?
CRAIG STADLER: "Yeah, it does. That was a long time ago."
Jeev Milkha Singh - Son Of Olympic Track Legend Milkha Singh:
Q. Talking in reference to India
My dad played golf. My dad is still better known in India.
Don't think anything compares to Augusta. This is something special here.
A lot of people mistake me for Vijay's brother or Vijay's son all the time.
Brett Quigley - on the birth of his daughter this week:
"You couldn't have scripted it better. Calcavecchia already gave me a baby bib from Augusta. I have 150 cigars coming to hand out tomorrow."
Arnold Palmer - 4-time Champion and new ceremonial starter:
Q. How does this differ from your ordinary day, say an ordinary weekday; up earlier?
ARNOLD PALMER: "Oh, no. I got up the same time this morning that I get up every morning. You want all the details?" (Laughter).
Q. All the details. (Laughter).
ARNOLD PALMER: "I don't think you do, really. But I get up 5:30, 6:00 every morning and first thing I do is put the coffee on and take my dog for a nice walk. That's usually my normal morning.
So this morning really wasn't anything getting-up-wise any different from usual, except my dog isn't here and I didn't walk him."
Q. For those of us who were stuck behind tall or younger media guys here, can you describe the first drive today?
ARNOLD PALMER: "Today?"
Q. Today. Shot by shot. (Laughter).
ARNOLD PALMER: "You weren't here early?"
Q. No. I said I was behind too many tall guys.
ARNOLD PALMER: "I understand. On the practice tee this morning, I was hitting it over the fence out there. (Laughter)."
Troy Matteson on his 1st trip to Augusta National:
TROY MATTESON: "Terrible. Wasn't nervous. Hit a lot of bad shots. You do this on this golf course. It's pretty painful. I hit a lot of bad shots. It's a bitter golf course. It's going to make a tough week. When you miss a shot you get severely penalized. It does reward some good shots.
Have played the course before. It's what is expected, maybe a little firmer. Sometimes a good shot is good and a bad shot's bad. That's Augusta."
Amateur John Kelly:
Q. How was the course playing?
JOHN KELLY: "Had a good time. First two holes a little nervous. Didn't say my prayers last night around Amen Corner."
David Howell - a little off-topic with a U.K. Media member:
Q. Have you managed to furnish the house yet?
DAVID HOWELL: "I believe. Via text message, it's being done as we speak."
Q. Do you have a new house? For the Americans over here.
DAVID HOWELL: "Well, it's not brand new, but I've been a little slow on furnishing it. It was a little bit sparse the last time he came around for a cup of tea."
Q. What did he have in it?
DAVID HOWELL: (Laughing.)
Q. There were four bananas.
DAVID HOWELL: "There were only three after you left, but I won't mention it." (Laughter.)
Tim Herron - on the course:
Q. How do you think it will play on Sunday?
TIM HERRON: "It might not be playable."
Chris DiMarco - on the recent Gator NCAA Championships:
Q. About the Gators.
CHRIS DIMARCO: "I can promise what the Gators have done the last year and a half has nothing to do with me."
Bart Bryant - on the course:
"There are just no easy holes out there."
Tim Clark - no question recorded and I don't really want to know:
"I'm getting a lot of stiffness, but feel better."
It is shaping up to be quite the week...
Take a look at these comments after a trying round one that saw the 4th highest average score in the last 40 years at 76.18...some are even about golf..
Fuzzy Zoeller...on the greens:
"Washington Road is softer than No. 1 green. That's the hardest green I think I have ever seen."
Dean Wilson was asked : "What was it like out there?":
"Survivor. It's really tough out there. Obviously greens are very hard, fast. With them mowing the fairways backwards, it's long.... It's a little nerve wracking watching the tournament your whole life and then playing in it. Would like to get a birdie."
Brett Wetterich - 1st Round Co-Leader:
Q. Can you talk about on 18, your third shot, just kind of what you were trying to do there?
BRETT WETTERICH: "I was trying to get that ball onto the green. I had no chance to flop it. I guess maybe you could have threw it up off that hill and got it coming back. I just wanted to make sure that I hit it hard enough that it didn't grab onto the grass and get into the grain and give myself 6 or 7 feet for par."
Q. I was watching with your dad and he said that was stupid.
BRETT WETTERICH: "That's why he's there and I'm here." (Laughter).
Q. Given the dry conditions and you're such a powerful player, did you gear back on your tee shots or anything like that?
BRETT WETTERICH: "Did I do what?"
Scott Verplank - regarding the conditons:
"I'm very happy to be done... This is a long, hard golf course for me, but it's a lot of work. Every shot is on the edge."
David Toms:
Q. Can you talk about the mood of the day? A lot of us thought it was one of the quietest competitive rounds in the Masters.
DAVID TOMS: "It was for me. I was in the last group and I was the last player off. They were cleaning up trash and watering fairways and greens and mowing stuff."
Vaughn Taylor - on being in the media room:
Q. Are you nervous being in here? Are you more nervous in here than you were out there on the course?
Vaughn Taylor: "Yeah, I think I'm about the same. (Laughter) A little nervous here, a little nervous out there."
Craig Stadler, 1982 Champion:
Q. Regarding the game and his double on 16.
CRAIG STADLER: "I got tired of losing it to the right, so I made sure on 16 I didn't and I hit it straight. I had two bad swings on 16 and 17, otherwise it was a pretty decent round.
The golf course gets harder and longer, but I don't get any younger."
Q. Does it seem like 25 years since you last won here?
CRAIG STADLER: "Yeah, it does. That was a long time ago."
Jeev Milkha Singh - Son Of Olympic Track Legend Milkha Singh:
Q. Talking in reference to India
My dad played golf. My dad is still better known in India.
Don't think anything compares to Augusta. This is something special here.
A lot of people mistake me for Vijay's brother or Vijay's son all the time.
Brett Quigley - on the birth of his daughter this week:
"You couldn't have scripted it better. Calcavecchia already gave me a baby bib from Augusta. I have 150 cigars coming to hand out tomorrow."
Arnold Palmer - 4-time Champion and new ceremonial starter:
Q. How does this differ from your ordinary day, say an ordinary weekday; up earlier?
ARNOLD PALMER: "Oh, no. I got up the same time this morning that I get up every morning. You want all the details?" (Laughter).
Q. All the details. (Laughter).
ARNOLD PALMER: "I don't think you do, really. But I get up 5:30, 6:00 every morning and first thing I do is put the coffee on and take my dog for a nice walk. That's usually my normal morning.
So this morning really wasn't anything getting-up-wise any different from usual, except my dog isn't here and I didn't walk him."
Q. For those of us who were stuck behind tall or younger media guys here, can you describe the first drive today?
ARNOLD PALMER: "Today?"
Q. Today. Shot by shot. (Laughter).
ARNOLD PALMER: "You weren't here early?"
Q. No. I said I was behind too many tall guys.
ARNOLD PALMER: "I understand. On the practice tee this morning, I was hitting it over the fence out there. (Laughter)."
Troy Matteson on his 1st trip to Augusta National:
TROY MATTESON: "Terrible. Wasn't nervous. Hit a lot of bad shots. You do this on this golf course. It's pretty painful. I hit a lot of bad shots. It's a bitter golf course. It's going to make a tough week. When you miss a shot you get severely penalized. It does reward some good shots.
Have played the course before. It's what is expected, maybe a little firmer. Sometimes a good shot is good and a bad shot's bad. That's Augusta."
Amateur John Kelly:
Q. How was the course playing?
JOHN KELLY: "Had a good time. First two holes a little nervous. Didn't say my prayers last night around Amen Corner."
David Howell - a little off-topic with a U.K. Media member:
Q. Have you managed to furnish the house yet?
DAVID HOWELL: "I believe. Via text message, it's being done as we speak."
Q. Do you have a new house? For the Americans over here.
DAVID HOWELL: "Well, it's not brand new, but I've been a little slow on furnishing it. It was a little bit sparse the last time he came around for a cup of tea."
Q. What did he have in it?
DAVID HOWELL: (Laughing.)
Q. There were four bananas.
DAVID HOWELL: "There were only three after you left, but I won't mention it." (Laughter.)
Tim Herron - on the course:
Q. How do you think it will play on Sunday?
TIM HERRON: "It might not be playable."
Chris DiMarco - on the recent Gator NCAA Championships:
Q. About the Gators.
CHRIS DIMARCO: "I can promise what the Gators have done the last year and a half has nothing to do with me."
Bart Bryant - on the course:
"There are just no easy holes out there."
Tim Clark - no question recorded and I don't really want to know:
"I'm getting a lot of stiffness, but feel better."
It is shaping up to be quite the week...
Monday, April 02, 2007
Singh And Weir Confirmed For Prince Edward Island Event
In a press release issued earlier this morning IMG confirmed that it will be Vijay Singh joining Mike Weir to play in the 2007 Making The Connection Golf Legends event in Prince Edward Island. This outs to rest the rumour that it might have been Fred Couples playing the event - preceeded by speculation that it would be Greg Norman facing off against Nick Faldo.
It will be interesting to see how Singh handles the windy expanses of the Links at Crowbush Cove, the host course.
It is a great duo and I am sure all the native Islanders (including my own parents) are pleased.
Here is the full release...
It will be interesting to see how Singh handles the windy expanses of the Links at Crowbush Cove, the host course.
It is a great duo and I am sure all the native Islanders (including my own parents) are pleased.
Here is the full release...
FORMER MASTERS CHAMPIONS VIJAY SINGH AND MIKE WEIR TO PLAY
2007 MAKING THE CONNECTION LEGENDS OF GOLF EVENT IN PRINCE EDWARD ISLAND
…Two of the world’s top international players to be featured at Crowbush Cove in July
CHARLOTTETOWN, Prince Edward Island (April 2, 2007) – With golf fans everywhere looking forward to this week’s prestigious Masters Tournament, it was announced today that two former Masters Champions would be coming to Prince Edward Island later this summer to participate in the 2007 edition of the Making the Connection Legends of Golf. World Golf Hall of Famer Vijay Singh will join Canadian Mike Weir this July at PEI’s Crowbush Cove Golf Course at the Rodd Crowbush Golf and Beach Resort.
Making the Connection Legends of Golf is an event that celebrates some of golf’s greatest players and the rivalries that they share. The first edition of the event, held last June at Dundarave Golf Course at The Rodd Brudenell River Resort, featured what many consider to be the greatest rivalry the game has seen, Jack Nicklaus and Tom Watson, playing before 7,200 spectators over the two-day event. The event has proven to be a very effective promotional vehicle for Prince Edward Island. Last year’s broadcast was seen in Canada, Spain, Denmark, Germany, the United Kingdom, the Czech Republic and the United States and continues to be marketed to other countries and media outlets.
“I always enjoy the opportunity to play in Canada, and I have heard wonderful things about the province of Prince Edward Island and the golf courses there,” said Singh. “It will make it even more special to play there with Mike, playing in his home country in front of Canadian fans.”
It is fitting that Singh and Weir will be in PEI immediately after the Canadian Open, an event that witnessed a famous duel between the two at Glen Abbey in 2004. Weir was in a position to become the first Canadian in more than 50 years to win the Canadian Open title on Sunday, before Singh, who was ranked the number one player in the world at the time, overcame him in a playoff to take the championship. Singh talked at the time about how Weir was the only player he didn’t want to beat in that tournament, knowing how important it was to the popular Canadian player.
In addition to that Canadian Open showdown, the two players share the honour of being owners of the famous ‘green jacket’ as winners of the Masters Tournament, as well as being two of the most recognized international players in the world. Both also share the reputation as two of the hardest working players in golf.
Prior to the featured match between Weir and Singh on July 30, The Links at Crowbush Cove at Rodd Crowbush Golf & Beach Resort will feature the Making the Connection Legends of Golf ‘Fan Fest’ from
1-6 p.m. on Sunday, July 29. The day will feature a host of family-oriented golf activities for ticket holders, including a long-drive exhibition by four-time world champion Jason Zuback, a public clinic by world-class instructors, golf skills contests with the chance to win a grand prize of a trip for two to the 2007 LG Skins Game in California, and public viewing areas to follow the Canadian Open live.
“On behalf of golf fans in PEI and across Canada, we couldn’t be more excited to host these true golf legends this summer,” said Honourable Philip Brown, Minister of Tourism. “The goal for Making the Connection Legends of Golf, as demonstrated perfectly last year, is to create an event that is a memorable one for golf fans attending the event, but also showcases our wonderful province, and its world-class golf facilities, around the world. That goal becomes even more attainable with two popular international players like Vijay Singh and Mike Weir.”
Tickets for the Making the Connection Legends of Golf are $60 (plus tax) with a special 50 per cent discount for junior fans under the age of 16. Tickets will go on sale in early May through Ticketweb, with more ticket information becoming available soon at http://www.legendsofgolfpei.com/
As one of Canada’s premier golf destinations, Prince Edward Island plays official host to this professional golf event, which is a partnership between IMG Canada, Tourism PEI and Making the Connection. Making the Connection is a program dedicated to the ongoing education of Canadians about the health risks of high cholesterol, and to encouraging Canadians to take action to control high cholesterol in order to reduce the risk of heart disease and stroke.
The Heart and Stroke Foundation of Canada (HSFC) is the designated charity for the Making the Connection Legends of Golf, as well as a partner of the Making the Connection program. The partnership also includes the Canadian Lipid Nurse Network, the Canadian Association of Cardiac Rehabilitation, Diabetes Québec, and Pfizer Canada Inc. For more information about cholesterol, Canadians should speak to a health care professional, visit http://www.makingtheconnection.ca/, or call 1-877-4-LOW-LDL.
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